About US

Welcome to Sportunities, where strategic brilliance meets the world of sports partnerships! As a premier marketing consultation force, we specialize in crafting solid strategies for organizations & brands and guide them through the process to impactful collaborations.
Our Expertise
At Sportunities we understand the unique power that sports partnerships hold in today's competitive market. Whether you're a sports association looking to lift & modernize its commercial set-up or a brand aiming to leverage the immense potential of sports platforms (e.g. engagement, societal relevance and reach), our team of seasoned experts and network partners is here to guide you.
What sets us apart
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Our Track-Record: Scandinavian ingenuity meets German precision, leveraging an expansive network cultivated in the DACH market, coupled with +15 years of experience honed in senior positions at Infront Sports & Media AG, one of the most foremost global sports marketing agencies.
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We believe in the power of customization: We take the time to understand your company´s identity, goals and pre-conditions ensuring that every partnership we forge is aligned with your unique vision.
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Industry Insight: In the ever-evolving landscape of sports marketing, staying ahead is crucial. With our finger on the pulse of industry trends and market dynamics, we provide insights that go beyond the conventional, giving your brand a competitive edge.
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Network of experts: Whether you aim to professionalize & improve sponsorship sales at your sports organization or forge brand partnerships with international events.., we have the global network to make it happen. Our extensive connections in the sports world allow us to create partnerships that transcend borders.
About ME
PatriK Holmgren
Born in Sweden and armed with a comprehensive education in sports administration & economics from the University of Bayreuth / GER, my career path has been a testament to dedication and knowledge diversity. With a background at ATP Tour, Infront Sports & Media (cumulated 17 years and Senior Director role), Telefonica o2 Germany, I bring a wealth of experience on both brand as well as sports marketing & rights agency side.
My experience encompasses a diverse spectrum of sports, from the grand stages of football to the refined courts of tennis and golf. Throughout my career, I've had the privilege of spearheading marketing initiatives for football clubs, orchestrating international-scale events, and collaborating closely with a long list of esteemed premium brands, top tier football clubs as well as sports federations like the ATP Tour, German Football Federation (DFB), International Ice Hockey Federation (IIHF), European Handball Federation (EHF) and many more.
